‘I started my agency in 1998, though I learned the business by getting gigs for my own band from 1985 onwards. Yes, that means I’ve been a full-time performer, touring the UK and abroad, and I’ve also booked artists for festivals and events, so I’ve worn several different folk- business hats over the years.
It’s my job as an agent, to match-make artists and events. I’m not looking for ‘gigs at any price’. Making the right connections helps both artists and bookers to get the best deal and build up ongoing relationships.